Jean Baron-Mazloumian, INSEAD MBA, is an expert in corporate strategy and also in business development, sales management and salesforce effectiveness in B-to-B sectors. After an early career at IBM, he has been in strategy consulting on a global basis for about 20 years, first at Bain & Company, and then at BCG. He then moved to Alexander Proudfoot, the global operational consultancy leader, where he was Managing Director Europe in the last 10 years.